Keeping iconic brands fresh.
Bel Brands is home to some of the world’s most recognizable and beloved cheese brands. Red Lime is proud to work across three of its iconic names—The Laughing Cow®, Babybel®, and Boursin®—each with its own distinct personality, audience, and visual identity, but all rooted in memorable, approachable brands that have become household favorites.
Red Lime partners with the Bel Brands across a wide range of creative initiatives—from packaging and promotional design to point-of-sale, retail graphics, and brand activations. Working within established brand identities, we bring fresh energy and unexpected ideas to every project while making sure each execution feels unmistakably true to the brand.