Lundberg Farms, a sustainable, rice-focused brand, partnered with Red Lime to enhance the excitement and shelf visibility of their Rice Chips packaging. We revamped the visual architecture to attract a new audience in a crowded market, combining the established logo and colors with modern fonts, bright palettes, bold callouts, and engaging flavor photography.

Our redesign extended to the back of the packaging, highlighting Lundberg Farms' environmental commitment and legacy. We illustrated a well-balanced infographic to clearly communicate the benefits of this better-for-you snack.