Working with SunOpta’s Consumer Packaged Products group, Red Lime developed entirely new packaging solutions for products and flavors within their SunRich and Pure Nature brands. Our creative, well-executed package designs for products like coconut milk, fruit snacks, bone broths and sunflower seeds quickly helped SunOpta get noticed on the shelf at Target and Costco. Designing for multiple store environments, in particular Costco, forced us to create simple yet effective designs that clearly communicate product benefits. In addition, we work with SunOpta to create packaging designs that help transition many food products into retailers' private label categories.
Clear, recognizable, easy-to-understand
graphics on the shelf are paramount.