Red Lime partnered with U.S. Bank’s in-house design group to develop an illustration style to support their newly redesigned global brand. We documented the illustration in an easy-to-use illustration guide to supplement their new brand guidelines. In the process, our series of illustrations served as style examples that have since led to six new illustration series focusing on non-tangible services. The illustrations are used within their newly designed website to help customers differentiate between products and complement the strong photography.