Step One Foods approached Red Lime looking for a design refresh to their existing packaging. We love to partner with “better for you” brands, and Step One Foods is a science-backed food sold direct to consumers that helps reduce cholesterol.
The unique challenge of Step One Foods, was to create updated packaging that is quick to identify online. We audited their current packaging to identify what’s working and what’s not! The owners of Step One Foods, never compromise on ingredients and we determined the overall design needs to lead with ingredient focused photography and a unique brand color palette. We created each design so consumers can easily determine their favorite products online! Red Lime continues to work closely with Step One Foods to evolve the brand through new product packaging design.
Creating a visual brand architecture to perform on a variety of e-commerce platforms requires a thoughtful, legible design for consumers to select and easily purchase these lower-cholesterol food products.