Tutem approached Red Lime looking to build a brand for a new start-up. Working with writer and strategist Julie Kusinski, we developed a brand identity, tag line and messaging that reflected the light-hearted but serious nature of a personal face mask. In addition to creating a series of friendly face icons depicting a variety of sneezy faces to support core messaging, we also created the patterns on the product itself. The client wanted to take the “scary” stigma out of wearing a face mask with fun, sometimes even silly, patterns. Working closely with the the client and production vendors helped us successfully navigate the unique challenges posed by the mask substrate and a highly regulated industry.

Red Lime has got the juice! Red Lime helped me launch my start up – Tutem Masks. Tutem was a new concept with neither a prototype or protocol to follow. The Red Lime team developed a system that fulfilled my vision. The team is creative, diligent and most assuredly thinks "outside the box!”.

Jody Vitelli, Founder

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